If you're having trouble generating interest in your product, do a quality check. Is your Web site, e-book or blog content interesting? Does it provide solutions to real problems? Is the content up to date and relevant right now? Is your content's writing style worth reading? If you're pumping a lot of energy into marketing but aren't getting very much interest in your product, you may need to improve the product itself.
Read the fine print on pet insurance renewals just like you would your own insurance documents. You may be shocked to find that a condition diagnosed in the previous year is listed as a pre-existing medical condition upon renewal with some pet insurers. Any insurance company who does this isn't one you will want to continue being covered by in the future.
Check your pet's insurance policy for information on the company requirements. Some policies require you to take your pet to the vet for a yearly check up, and pay out of pocket for it. Yearly physical exams are a great idea for pet care, but make sure the insurance company isn't forcing you to pay for it.
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